SharePoint System

Questions: Part I In this module, you are to try out and evaluate the new SharePoint system recently made available to Trident students. At this point, you may or may not have actually tried to access and use it if you haven't, it's high time that you did. Go to Trident's e-mail login URL and enter your User ID. If you haven't received the instructions for logging in and use yet, please contact the Support Group at Trident right away to obtain them. If you've tried it, you'll recognize this as the opening screen: As the project assignment for this module, you are to: Log into your SharePoint account. Review the purpose of the various tools that you see; in particular, mail and the set of Office tools: Word, Excel, and PowerPoint. By now, you undoubtedly have some familiarity with each of them, probably as stand-alone applications. Try out the online versions and compare them to the standalone experience. There's another application available here that you probably haven't encountered before: OneNote. Look around a bit and get some instructions for it, and try it out for a bit. Give some thought as to how this app might be of use to you in your future work with the University. Try sending and receiving some email with this system. How does it compare with other email systems you're familiar with. Try messaging your professor for this course. What do you think of the results? When you've had a chance to experiment with all these functions at least to some degree, please prepare a brief 2-3 page summary evaluation of what you see as the strengths, limitations, and value of SharePoint relative to other forms of work augmentation tools. Please include your overall assessment of the value of using cloud-based work tools, relative to computer-based applications such as Word and email and/or telephone and/or face-to-face interaction. The last point in the report format above is very important. Be honest and direct; your assessment is helpful to you and to others. If you don't find it helpful, say so and why, and try to explain what you would find more useful in its place. But also do try to remember also that your education isn't yet finished, that things you don't understand now and don't yet see the value of may turn out later on to be relevant and useful, and that the site's creators may know more about this than you do yet. Part II The dominance of Microsoft in general and of Windows as an operating system has led to the emergence of an interesting "cottage industry" based on finding problems with Windows and recommending solutions to them. Some of these problem solvers do fairly straightforward consulting, on a fee for service basis. There are also a goodly number of instances of a rather different business model, a model based on sharing tips and secrets about the systems and applications that are widely used. These sites are generally supported not by direct charges to users, but by serving as portals for advertising, for-pay services, and the like. Some are membership-based, usually free. Collectively, these sites add up to an enormous body of practice wisdom about computer systems. The problem is that they don't always add up, and it is not clear just what is being said at times. For the Case for this Module, you are to research how some of these Windows-supporting advice sites work. A few to start with would include: PC Pitstop chami.com-tips Kellys Korner MajorGeeks.com AnswersThatWork.com Annoyances.org Answers: Part I Purpose of various tools present on the SharePoint: Email To send of receive mails, within or outside the institute network. Office 365 Office 365 has been provided online to us. The features of MS Office, like Word, Excel, PowerPoint, OneNote etc. can be accessed from here. The data saved is on cloud. But it can also be downloaded on the system. The data is saved in real time, hence there is no chance of data loss due to system failure etc. MS Word: It is a word processor, developed my Microsoft. The online version has features and functionalities almost same as the offline version. The major difference arises in the speed, as it depends on the speed on the internet, and well as server. The online version lack some features, like adding add-ons. The document made can be saved on the cloud as well as it can be downloaded in the desire format on the system to be accessed offline. MS Excel: It is a spreadsheet application, developed my Microsoft. It can also be used for database management. The online version has features and functionalities almost same as the offline version. The major difference arises in the speed, as it depends on the speed on the internet, and well as server. The online version lack some features, like adding add-ons. The document made can be saved on the cloud as well as it can be downloaded in the desire format on the system to be accessed offline.MS PowerPoint: It is an application to develop presentations. It has also been developed by Microsoft. The online version allows us to develop a presentation almost in the similar way to that of offline version. The speed depends on server as well as internet speed. The data can be exported for offline use to the computer, or can be saved in cloud. OneNote: OneNote is a new application, which is used as a freeform information gathering. It can be used to collaborate information from multiple users. It is a very handy application for students, as it can help in taking running notes, sharing notes etc. The notes can be typed, as well as there are features of gesture recognition to write the handwritten note, which are converted to text in printed form by OneNote. We hope to use OneNote in future in the University mainly for taking down notes in the class, for sharing them with fellow students and teachers, and while working on group projects. The email provided here lacks many features as compared to other email systems that we use, like Google Mail, Yahoo Mail, Rediffmail etc. But, the basic requirements of sending and receiving emails are fulfilled. The auto forwards can be set, the signature can be set, the folders are customised etc. The features it lack are: auto filtering of mails and spams, the vacation responder, ability to add other emails and linking them to use from same account, chat client, etc. Assessment The online tools and application are very useful, and efficient, probably much more as compared to their offline versions. They have the flexibly to be used and accessed from anywhere. Just an internet connection is required on a system, and were good to go. They do not require any software to be installed on the system, and hence save memory space on the system. The RAM requirements has not to be considered for running heavy software. Everything can be achieved by just a good internet connection. The data is also safe and secure. There is no risk of system failure, hard disk crash, or any type of physical damage, as data is stored on cloud. The cloud is generally situated at many locations, and hence, is a risk free operation. The data is also saved in real time on cloud while the work is in progress, and hence, the risk of power failure etc. are also eliminated. Working on cloud also allows sharing of data easy. Hence, working on group projects where a collaboration needs to be done by more than one user becomes very easy. The cloud also is beneficial for the environment as it prevents paper use, and hence, trees. The interaction based on cloud is fast as compared to any other means of communication which is not based on internet. Email is delivered almost instantaneously at any location. The only drawbacks of cloud based system are, requirement of high bandwidth, connectivity to internet at all times, and limitation on features. The features is expected to be added and improved over time. If internet connectivity is not present at a location, the data stored on cloud cannot be accessed, and hence, we become cripple. The high bandwidth requirement is due to high-end application that are used over cloud like Office 365 etc. Part II Nature of the Problem The problem faced by me in my Windows based system was, when I upgraded the system from Windows 7 to Windows 8, the device driver for Bluetooth stopped working. The driver provided earlier was not supported by the new OS, and hence, it didnt allow the installation. This prevented the connection of my PC with any peripheral devices based on Bluetooth, like headset, speakers, phone etc. Efforts made earlier to resolve the issue I tried to install the various drivers provided with the PC in a CD. They didnt work. I tried to download third part drivers by searching on Google, none of them worked. I tried to find out the model and make of by Bluetooth driver hardware, which I got to know to be BRODCOMM, and tried to download and install the driver from the manufacturers website but it didnt work either. Advice from other than parent company I searched for the help online for the issue (my specific search term was: Install Bluetooth driver in Windows 8, Dell), and received following help from various sources: Tomshardware.com: They have marked the problem solved. They suggested to install some third party software for Bluetooth driver, and original driver is not available for Windows 8. It didnt solve my problem. They have suggested three ways. One was to install third party software. The other was to install driver from manufacturers website. I had already tried them both. The next solution as to get the Windows 7 driver, unzip it, and from the unzipped files, find the installation executable file (Broadcom.exe in this case), in the folder of version of Windows (that is, 32-bit or 64-bit), and install it manually from there. My tried that, and my problem was solved. Windows installed the driver in compatibility mode, and it was back working. Before installing the driver manually from last step, I tried to confirm the process from other websites too which listed the problem to be solved. This website suggested the same process. Advice from parent company I tried to get advice from both Microsoft and Dell (as I am using Dell Inspiron 1464), for the issue, but both the forums suggested to grade down my Windows from Windows 8 to Windows 7, and drivers are not supported for Windows 8 for my laptop. The forums were of no practical help. They redirected me to the driver download page, which had no option to download driver for the OS I wanted. Assessment From my experience, I can suggest that the online help is best that can be sought when a problem arises in a PC. The best way to get help is from forums other than the parent company forums, as they moderate non-conventional methods to solve the issue. The problems are generally solved by just twisting the things a bit, and can be easily made to work. Parent companies whereas try to stick to the convention, which leads nowhere. Thus, best way is to search web for online forum, and sought help from there. Review on websites listed in assignment: Kellys Korner The website has been shut down, as the webpage expired, and it was never renewed. This is mainly because not much systems use Windows XP anymore, which was the main focus of this website. The website not mainly provides download for software and drivers, from the cloud. The site has built its tune-up utility toolkit, which can scan the PC for faults and make it faster. It also has a forum to search for problems and sought help related to issues. The side is under maintenance since a long period.PC Pitstop This site also provide scan and tune-up solutions for free, and provides a forum for help. Free software are also made available here. References https://tomshardware.com https://wiknikx.com https://sevenforums.com https://majorgeeks.com https://pcpitstop.com

Coordination between Business Functions-Free-Samples for Students

Questions: 1.The role of the Marketing Function and the Operations Management function of an Organization. 2.The nature of the quality conflicts that could arise because of a lack of coordination between the two business functions. Explain in terms of actual quality, customers's expectation, customer satisfaction and/or dissatisfaction. 3.The Importance of coordination between the two Business Functions. Answers: Introduction 1.Role of the Marketing Function The marketing department is important for the organization because it helps in growth of the sales and revenue of the organization. It is essential to develop a marketing plan. The marketing plays an important role in upgrading the customers, competition and improvement in the external environment. Marketing plays an important role and it takes into account the strength and weakness of the organization. The marketing plan is formed which is reviewed by the management and it is updated on an annual basis in order to set the annual sales and budget. The marketing plan is formed which takes in account the sales budget, the forecast of demand and also identifies the resources required for the existing as well as the new products. In order to be successful in the implementation of the plan it is vital that the management functions in order to manufacture, deliver the products and the services. Marketing function is a difficult thing and it is very complex (Heizer 2016). The operation management shall have the appropriate information so that the company is able to deliver the best. In order to run the marketing and to function it well it is crucial that the operation functions it and the marketing team promotes the plan so that it is implemented on time and to the specification. It is important the marketing personnel meets the target for the customers and are able to serve the customers well and the deliver the specified goods to them. In case of Marketing, it is vital that the operation team as well the marketing team is able to function together with harmony. Today, the trade barriers have reduced and the companies have expanded considerably (Brannen, Piekkari and Tietze 2014). There are many marketing mistakes that many companies have, out of which Pepsi is one of them who have changed their colors of to blue and the company did not realize that the color blue was associated with mourning in SE Asia and therefore it lead to the substantial decrease in the market share (McDonald and Wilson 2016). Role of Operation Management Operation Management is crucial for the proper running of the business. Some authors have described operation management as the day to day activities which involve the designing as well as the system which helps in the achievement of output as predicted by the organization. The operation management has its root in manufacturing, although only manufacturing cannot make the business survive. Today, the immense competition is raising it is important that the company is able to meet the expectation of the customer and to maintain the quality of the product so as to sustain in the market. The customer expectation plays an important role and it is dependent on the level of quality and the improvement in technology (Johnston and Marshall 2016). Operation management is related to variety of things such as the service, the transport and the supply of operation. In order to run the organization well, it is important that an organization has its own manufacturing, supply, transport and service. 2.The nature of the quality conflicts due to lack of coordination between the two business functions in: Customers needs and expectations The customer needs are very important for the organization therefore the company keeps high standard to maintain the level of satisfaction. In case of lack of coordination between the departments in the organization, the company is not able to meet the demands of the consumer wants. In order to meet the needs of the customer and disseminate of the intelligence it is vital to have coordination between the two businesses function. If there is a lack of coordination between the two business function then there will be conflict in the actual output of the products. The following is affected: There is very high customer complaints and which leads to the expensive mechanism It is costly for the company to maintain the responses of the customers The company thus have to maintain the products which are not valued by the consumers The holding cost of the department is high (Hond et al. 2014). In The company has to invest in the promotion and the selling in order to win new business The company will lose the customers with the lost opportunities. It is necessary to develop new platform so that the company is able to secure a good customer base which is held due to the quality performance (Baccarani, Ugolini and Bonfanti 2015). Customer Satisfaction The marketing and coordination between all the departments in the organization is important to achieve customer satisfaction. The organization faces issues and has to compete in order to in the buyers market so as to expose its products and services, and increase its communication and appearance in the market. The performance of the customers and it satisfaction reduces because the consumers chose among the various offers. If the organization is not able to provide the employee exact service then there is huge decrease in the satisfaction of the consumers and thus the company will not grow (Giaretta Castellani and Garofalo 2016,) Customer Dissatisfaction It is caused leading to failure in the performance of the product. If the customer is dissatisfied then there is a disparity in their expectation and product performance. If the consumers are expecting which were not realistic and there is no product performance. Satisfaction is defined as the consumers response to the evaluation of the perceived discrepancy between prior expectations and the actual performance of the product after its consumption (Plinke 2015). 3.The importance of coordination between the two business functions. Coordination is crucial which involves the proper arrangement of individuals and the groups in order to achieve a particular aim. It is important that the organization is able to have proper coordination in between the entire department so and to achieve the organizational objectives. Coordination involves proper planning of the different efforts in the entire department so that the desired objective is achieved without any problems in conflict. Coordination becomes necessary when the management work together to arrive at a desired objective (Fayol 2016). If there is no proper synchronization in the efforts of the various departments then the company cannot achieve the goals. The coordination is a important function which helps he management so that there is no overlapping of work and the it is done without conflict and thus unity of action is achieved. The coordination function is the essence of all the organization. The manager of all the branches and the department applies to all the levels in the management. Thus coordination helps in the maintenance of the harmonious relationship between the groups and therefore to gain efficiency in the organization. These are the reasons as to why the coordinating function is necessary: It affects the function of the management such as the planning and the organizing It is the principle of management and thus included in one principle There should be coordination between the managers so as to give a common direction to the effort of the people who are working in the various departments (Bharadwaj et al. 2013). Coordination is required to be maintained in order to accomplish the goals of the organization. It is crucial that everyone in the organization operates smoothly so that the efforts of the people are synchronized in the organization. Conclusion In all the organization, all the employees have their own goals. It is the duty of the management to ensure that there is good coordination between the production and the marketing department in the organization and its employees. The management utilizes the experience of the employees for achievement of the goals of the organization. Thus the objective of employees is generally to get maximum remuneration whereas the objective of the organization is to increase the production and wealth. Managers coordinate both by motivating the employees to achieve higher remuneration by producing more, which ultimately helps in realizing the objectives of both sides. Thus this will help the organization to sustain on long term basis References Baccarani, C., Ugolini, M. and Bonfanti, A., 2015, August. A conceptual service quality map: The value of a wide opened perspective. InToulon-Verona Conference" Excellence in Services". Bharadwaj, A., El Sawy, O.A., Pavlou, P.A. and Venkatraman, N.V., 2013. Digital business strategy: toward a next generation of insights. Brannen, M.Y., Piekkari, R. and Tietze, S., 2014. The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance. Fayol, H., 2016.General and industrial management. Ravenio Books. Giaretta, E., Castellani, P. and Garofalo, A., 2016, December. Improving the quality of information exchange among top managers. InToulon-Verona Conference" Excellence in Services". Heizer, J., 2016.Operations Management, 11/e. Pearson Education India. Hond, F., Rehbein, K.A., Bakker, F.G. and Lankveld, H.K.V., 2014. Playing on two chessboards: Reputation effects between corporate social responsibility (CSR) and corporate political activity (CPA).Journal of Management Studies,51(5), pp.790-813. Johnston, M.W. and Marshall, G.W., 2016.Sales force management: Leadership, innovation, technology. Routledge. McDonald, M. and Wilson, H., 2016.Marketing Plans: How to prepare them, how to profit from them. John Wiley Sons. Plinke, W., 2015. The Core Concept of Marketing Management. InFundamentals of Business-to-Business Marketing(pp. 77-127). Springer International Publishing

Emily Dickinson Essays (886 words) - American Christians

Emily Dickinson An Analytical Essay on Emily Dickinson Emily Dickinson was a woman who lived in times that are more traditional; her life experiences influence and help us to understand the dramatic and poetic lines in her writing. Although Dickinson's poetry can often be defined as sad and moody, we can find the use of humor and irony in many of her poems. By looking at the humor and sarcasm found in three of Dickinson's poems, Success Is Counted Sweetest, I am Nobody, and Some keep the Sabbath Going to Church, one can examine each poem show how Dickinson used humor and irony for the dual purposes of comic relief and to stress an idea or conclusion about her life and the environment in the each poem. Emily Dickinson was born in Amherst Massachusetts; a small farming town that had a college and a hat factory. There, she was raised in a strict Calvinist household while receiving most of her education at a boarding school that followed the American Puritanical tradition. She seldom left her hometown; virtually, her only contact with her friends came to be made through letters. As a young woman, Dickinson rejected comforting traditions, resisted male authority, and wrestled alone with her complex and often contrary emotions. Although she was claimed to be a high-spirited and active young woman, Dickinson began to withdraw from society in the 1850's. The many losses she experienced throughout her life, the death of her father, mother, close neighbors, and friends influenced her life largely and led her to write about death to an enormous amount. Dickinson made a few attempts during her life to be taken as more than an amateur poet; on one occasion, she sent a collection of her poems t o a correspondent who was a published poet. His criticism of her poetry devastated Dickinson, and she never made another attempt towards publishing her works. Evident through her letters and poems, her poetry records intense devotion, sharp, skeptical independence, doubt, and what repeatedly reflects her happiness and despair. In the poem, Success is Counted Sweetest; Dickinson's emphasis is less on humor and more on expressing irony. Here it is bitterness expressed towards the status or notion of success that is most felt by the reader as Dickinson reflects on the nature of success and how it can be best appreciated and understood by those who have not achieved it. While the previous poem expresses the poet's bitterness and sorrow with one aspect of her life, I am Nobody uses humor without irony to address another. In this poem, Dickinson's style appears almost child-like in its of descriptions including frogs and bogs. Dickinson seems to be addressing her spinster, hermit-like existence, and her preference for it. The poet relates through her writing that her situation has not left her without a sense of humor, but in fact has allowed her to maintain a child-like outlook on life rather than adapting to the tedious norms of her society. She mocks the conventional need for self-importance through publicity suggesting that the audience is not that interested by creating the mysterious feeling of an arcane society of social outcasts. In this poem, she effectively uses humor to soften a critique of elite members of her society. In addition, in the poem Some Keep the Sabbath Going to Church, she questions the sincerity of those who attend church on Sunday on a customary basis. Through the use of comparing the formalities of church with her own celebration of the Sabbath through the appreciation of nature, Dickinson casually suggests that those in attendance at church may not be as sincere in their worship as she is. Dickinson ridicules the congregation as she accuses them of attending merely for show and to gain status in the community. Also, she argues with the notion that attending church alone will lead towards salvation, suggesting that it is her own actions of finding God in nature that will lead to the path of redemption. The humor in this poem is not as explicit as in the other poems discussed, nor is the irony as directly expressed as in Success is Counted Sweetest. The reader can sense Dickinson's sarcasm in the opening lines of

Sybolism in A Rose for Emily essays

Sybolism in A Rose for Emily essays In the short story, A Rose for Emily by William Faulkner, symbolism is used frequently throughout the story. There are several different symbolic subjects in this story such as the house, Miss Emily as a monument, Homer and the Yankee views, and Miss Emilys old Negro servant who represents death in the story. Miss Emily is compared to her house in many different ways, there is the description of the decaying house which symbolizes Miss Emilys physical and emotional decay, and as well as her mental problems. The representation between Miss Emily and the house is shown through the constant neglect that is given to her from the neighbors and people in the town. Faulkner in one point makes, the house is described to be stubborn and unrelenting, as Miss Emily portrays the same aspects. Miss Emily shows her stubbornness when she doesnt let the new guard attach metal numbers above her door. Also many other signs of this stubbornness is when Miss Emily refuses to believe that her father is dead and when she refuses to pay taxes. This retracts back to the house on how it rejects progression and updating, so does Miss Emily, as they become decaying symbols of their dying generation. Miss Emily really is representing the Old South, her southern heritage and her points of view are given through her actions. Thats where she gets her stubbornness and attitude from the strong characteristics of her Southern heritage. She refused to believe that the times where changing and refused to change into the new society like everyone else in the town was doing. The Southern heritage is also represented through Miss Emilys strict and repetitive ways. The story basically addresses the changes in the South after the Civil War. Miss Emily is considered a monument of the Southern manners and her past values that she has. The Old South generations were dying qui...

What are the most useful insights that psychology has contributed to Essay

What are the most useful insights that psychology has contributed to the study of foreign policy - Essay Example er of a foreign policy†, according to Morgenthau, â€Å"can be ascertained only through the examination of the political acts performed and of the foreseeable consequences of these acts.† (1978:5). By this, not only the performance of the political leaders could be traced out, but also, from the predictable consequences the objectives of their acts can be surmised. Foreign policy, as a discipline, is as old as human society itself is, though as a study, it is the invention of eighteenth century. â€Å"Foreign policy practice does not come into language†, states Benedict Anderson (1991), â€Å"until Jeremy Bentham coins the term ‘international relations’ in the 18th century†. The world has emerged as an enormous global village in the contemporary era. No country on the planet can survive while living in a state of isolation or without interacting with other countries. In order to meet their everyday needs, all the countries seek out foreign assistance and support. Even the biggest economies of the world devise foreign policy to entail international markets, for not only acquiring raw material and sale their finished products according to their growing needs, but also they look for strategic bondage and diplomatic cohesion more emphatically. In addition, countries seek political, economic and technological backing for the uplift of their nation. Rationalism is the key to construct national and international strategy. Psychology, being one of the most significant disciplines and a vast phenomenon of analysing the mind and perception of an individual and his personality, has won appreciable popularity as the source of scientific examination of human behaviour. It not only determines individual’s attitude and behaviour, but also carries weight while estimating the policies of nations at large. A step taken by a sovereign while co-operating or conflicting with some other state(s) maintain some psychological aspects in its wake. This leads towards the formation of

Export Strategy for an Organisation Coursework Example | Topics and Well Written Essays - 1250 words

Export Strategy for an Organisation - Coursework Example Certain recommendations have been provided to AEC so that it can export avocados in the business markets of Netherlands successfully. Moreover, certain challenges have also been depicted that the company might face while exporting the fruit especially in the Dutch business market. It can be affirmed that the proper execution of the stated recommendations would eventually aid AEC in exporting avocados in the business markets of Netherlands with utmost profitability and productivity. Recommendations After having a potential and a broad capture of Middle and South-East Asia business market, AEC can desire to expand its operations in other regions of the world. In this similar concern, an export strategy would be developed for the company for its intention towards exporting avocado in a particular European nation i.e. Netherlands. Netherlands is often viewed to be one of the richest nations in the world and possesses greater per capita income. These facets eventually make Netherlands to be an idle place as export destination, especially in relation to the case of health benefit products like avocado. Avocado is duly considered as one of the nutritious fruits as compared to others. Considering from a general standpoint, most of the countries often seek for obtaining nutritious food products and thus, Netherlands can be the suitable place for the export of the fresh avocados. Also the people of Netherlands are recognised to be quite health conscious, resulting in supporting AEC towa rds exporting this product in the targeted European nation of Netherlands. It can be apparently observed both the nations possess better international trade relation, which would eventually aid in exporting the product to the targeted nation (CBI Market Information Database, n.d.). Background Auspak Avocados, established in the year 2009 is regarded as an Australian based company holding the mission of becoming a foremost leader especially in exporting fresh avocados from Australia. The company is trading as Avocados Export Company (AEC), situated in Brisbane, Queensland and is owned by a group belonging to the growers, packers along with the marketers of avocado across Australia. The company has been viewed to employ technology driven producers and utilise modern packaging facilities in order to ensure better customer satisfaction. The company tends to build as well as develop effective business affiliation based upon the aspects of mutual trust and respect. The company accounts ne arly about 60 % of the production of Australian avocado with emphasising exporting fresh avocados to the international business markets. AEC has become a key player in both South and Middle-East regions of Asia. Moreover, the company has positioned itself as a global leader in the export industry in terms of volume, quality and supply of avocados to the international consumers. The excellent quality of Australian avocados signifies huge demand of this particular fruit in all regions of the globe. With all credentials, AEC is already exporting Avocados in Singapore, Thailand, United Arab Emirates (UAE), Malaysia and Hong Kong. The logistics system of the company has supported it to become a reliable source of year round supply of high quality avocados. The company follows effective strategies in order to en

Recommendation of options that are available for Singapore Airlines Essay

Recommendation of options that are available for Singapore Airlines for their future strategy direction - Essay Example These services include variety of services ranging from cargo facilities to engine repairing packages as well. In this context, it can be stated that SIA has been implementing product development strategy with utmost concern towards its long run competency and sustainability. The major subsidiaries of SIA in this regards are the SIA Cargo, SilkAir as well as Tradewinds Tours and Travels among others. In addition, SIA has also been implementing the market penetration strategy by developing the products along with the offered services on a continuous basis. In this regards, SIA allows discounts of almost 50% on the â€Å"Exceptional Value Deals† during the holiday seasons focusing mainly upon the seasonal travellers (Kenny, 2009: 153-196; Kumar & Phrommathed, 2005: 50-97). However, in comparison to all the aforementioned strategies, SIA have been extensively concentrated on the diversification approach as its future strategic direction which is quite likely to influence a few noteworthy risk factors in relation to its operations. For instance, if a business organisation diversifies on a continuous basis and in an extensive way, it may result in increasing complexity at the operational level and likewise creating a negative impact over the productivity level of the company. Therefore, it can be advised that SIA should render equal importance to the product development strategies as well with the intention to fortify the product life cycle and simultaneously boost its profitability in the national as well as international market. This would facilitate SIA to develop its existing products and also aid the group to introduce new products for the current market. It is worth mentioning in this context that the company can also opt for market penetration and market development strategies. However, each of these strategic options is noted to possess certain limitations